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Department Stores

Department Stores

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When it comes to designing Department Stores, our primary objective is to serve as a mediator between companies looking for effective strategies to promote their products and ever-evolving consumers with changing buying behaviours. Embracing a highly custom approach, we conceptualise and design the physical space, taking into consideration every aspect, including layout, circulation routes, colour schemes, lighting, and fixtures. Simultaneously, we strive to establish innovative forms of interaction between products and consumers. During the value engineering process, we meticulously identify and eliminate unnecessary costs that do not contribute to the overall aesthetic, functional quality, longevity, or customer benefit. This approach brings both immediate and long-term advantages to the retailer, ensuring a reduced time frame for the return on their investment.

OUR METHOD

Step 1

Focus Question:

What are the brand’s past experiences, in terms of consumer experience and shop management, that need to be corrected and that, if corrected, could turn into opportunities?

UNDERSTANDING

Our approach to Department Store design is based on a comprehensive understanding of the customer’s explicit expectations, encompassing their aesthetic and design preferences, budgetary considerations, and desired timeline. Simultaneously, we recognize the importance of identifying and comprehending the hidden needs and potential opportunities within each unique project.

Step 2

Focus Question:

How can I translate the value of a brand and its “point of difference” into a design, layout, and customer experience within a space?

DESIGN

Once we have understood our customer’s needs and desires, the design phase involves transforming these elements into a fresh concept/format design. This entails defining the layout and circulation routes, selecting suitable colours, designing lighting arrangements, and integrating fittings. This co-creation process, developed in close collaboration with our customers, occasionally involves external consulting and design partners specialized in the Retail sector.

Step 3

Focus Question:

How can I eliminate costs that do not translate into aesthetic/functional quality, longevity, or benefit my customers and consumers?

VALUE ENGINEERING

Value engineering is the pivotal stage of every project, and is when our technical team takes the reins. They propose technical solutions, alternative materials, finishes, and even products from our series catalogs, all with the ultimate aim of meeting your aesthetic and functional expectations, project timelines, and budgetary considerations.

Step 4

Focus Question:

How can I optimise the production phase in terms of management and benefit the customer in terms of logistics and storage costs?

LOGISTICS

At Gibam, logistics refers to the meticulous organization and planning of deliveries tailored to the requirements of each project and customer. This service, known as “picking”, enables the furniture items included in a long-term opening plan to be manufactured at the same time. However, they are picked up or delivered progressively, in agreement with the company, to align with the actual shop opening date.

Step 5

Focus Question:

How can I facilitate the on-site installation phase during the previous design and coordination phases, so that it is carried out as efficiently as possible?

INSTALLATION

We commence the installation phase by organizing and coordinating all visual materials to assist the on-site assembly teams. These teams can consist of fitters provided by us or, as mutually agreed with the customer, and a combination of local fitters handled on-site by our managers.

Step 6

Focus Question:

How can I help my customer during the installation and subsequent after-sales phases in the most functional and fastest way possible?

ASSISTANCE

Our Customer Care team caters to a wide range of needs, whether that involves providing product information, offering guidance on store installations, assisting with product assembly for both existing and new customers, or providing support for previously purchased items. Please read the terms and conditions on the dedicated page.

DESIGN

VALUE ENGINEERING

INSTALLATION

ASSISTANCE

DESIGNING A NEW FORMAT

“Shopping has become synonymous with entertainment”, states Vittorio Radice, Vice-President of Rinascente. To cater to the ever-increasing expectations of digitally-oriented and discerning consumers, it is crucial to view the shopping experience through an innovative lens. This entails creating engaging and rewarding retail experiences that are tailored to the evolving patterns of consumption observed in recent years. At Gibam, the exploration of this new design format involves a collaboration with The Right Side, an Italian consulting and design studio specialising in the Retail sector. This partnership combines the creativity of specialised retail designers with the technical expertise of our teams, enabling the development of fresh formats built upon four fundamental pillars: technology, sustainability, health, and experience.

VISIT THERIGHTSIDE WEBSITE

CREATE ORDER WITH: VALUE ENGINEERING

Value engineering is one of our biggest strengths. By conducting a systematic analysis of the functionalities of the project’s diverse components and materials, our technical team actively seeks solutions that reduce costs and production timelines, without compromising the desired aesthetics and quality. Once the design concept for a shop has been formulated, the value engineering process begins. This entails considering various approaches such as incorporating alternative materials and finishes, using different construction techniques, or relying on pre-existing product lines either wholly or partially, which can be customised as needed. The objective is to effectively satisfy the aesthetic requirements of both the customer and the designer, while simultaneously minimising production timelines and costs.

VIEW A PRACTICAL EXAMPLE

DESIGNING... REUSING

At Gibam, we cherish long-standing business partnerships with many of our valued customers. Occasionally, these customers express the need to renovate or open new shops, with the intention of reusing and enhancing the Gibam fit-out systems they have previously acquired. In such instances, our team conducts a thorough assessment of the shop slated for renovation, creating a comprehensive inventory of the existing elements. Leveraging the expertise of our technical and design team, we embark on a value engineering analysis to devise a fresh format that carefully considers the repositioning and revitalisation of the furnishing components. Through this meticulous process, we ensure that the investment required from our business partners is minimal, while their ROI is maximised.

REFRESHING: A CONCRETE EXAMPLE

DO YOU HAVE ANY QUESTIONS?

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If you would like to chat, use our Live Chat at the bottom of this page or click on the arrow to fill out our contact form.

ARE YOU A DESIGNER?

If you would like to use our shopfitting product lines and learn more about the tools available to our business partners, join Gibam Composit now.

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A leading Italian company specialising in delivering comprehensive services and outfitting systems tailored to the unique needs of the Retail and Hospitality sectors.

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  • GIBAM SHOPS SPA unipersonale
  • C.F. and P.IVA 01357330412
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Company subject to management and coordination by Gens spa with headquarters in Fano Via VIII Strada n.13 – C.F. and P.I. 02102670417

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